Video is one of the best tools that brands all over the world use to engage with their customers, and why wouldn’t it be? It’s a medium that’s easy to distribute, easy to consume, and becoming easier to produce.
That being said, not all videos are created equal! Below, we’ll go through several videos that work best when used at the appropriate stage of your customer’s buying journey.
If you’d like a bit more information around the customer buying journey, check out a brief explanation below.
The customer buying journey starts with:
- Awareness: This is the point between when the customer is getting an awareness that there is a problem. It may be, for example, that a business owner is beginning to realise that the current website they have is not really driving new business. This stage is followed by…
- Consideration: Now that a customer is aware of the problem, they are searching for a potential solution. They will do their research, perhaps by searching on Google, or asking their network for reliable suppliers that can solve their problem. Finally the last stage of the journey…
- Decision: In this stage of the journey, it’s likely your customer has already narrowed down their choice to the top contenders, and may need harder facts that can differentiate you from your competition.
Understanding the customer buying journey is essential, since each point of the journey requires different messaging - and some videos will be more effective than others.
That’s that! Now it’s time to get out there and get better engagement with your customers and prospects!
If you’d like to fast track your progress, drop us a line below and we’ll be happy to help you in your video marketing journey.